01Why this policy exists
SureForm's pricing is deliberately simple: a free plan that stays free, three paid plans that differ mostly in volume, and “unlimited” only where we can honestly offer it — forms and submissions on Premium. To keep that sustainable for everyone, a small minority of usage needs guardrails. This Fair Usage Policy explains where the guardrails are, in plain language.
The short version: use SureForm like a normal business would, and you will never hear from us about fair usage. These limits exist to stop abuse, not to nickel-and-dime you.
03What “unlimited” means
Unlimited means all the usage a typical organization of your size could reasonably need — not infinite infrastructure. Concretely, we consider usage reasonable when it is:
- Generated by humans filling in forms, not by scripts, bots, or load tests.
- Within roughly the range of comparable customers — as a guide, on Premium we start asking questions above 500,000 submissions/month, 5 TB of stored files, or sustained traffic that degrades the Service for others.
- For your own organization. Reselling SureForm capacity (for example, operating a competing hosted-form service on top of your account) is not reasonable use.
If your needs genuinely exceed these guide rails — a viral campaign, a national census, a product launch — that's great news, and we'll work with you. High-volume customers typically move to a custom arrangement rather than hitting walls.
05Content rules that affect usage
Because forms are a favorite tool of phishers, we are strict here — it protects the deliverability and reputation of every legitimate customer:
- No phishing or deceptive data collection — including forms impersonating banks, government agencies, or other companies.
- No collecting passwords, full payment card numbers, or government ID numbers outside of our PCI-compliant payment fields.
- No malware distribution, illegal content, or content that infringes others' rights.
- No spam: email campaigns may only be sent to contacts who consented, with working unsubscribe honored immediately.
Forms that trigger abuse reports or automated detection may be suspended pending review — see Section 6 for how that works and how to appeal.